Kris Melville's Articles on Martech Zone

Total articles: 2

Kris Melville

Kris is a transformational leader with a proven ability to turn ideas into results and inspire global teams to drive business growth. Experienced across Fortune 100 companies and startups, fostering creativity, empowering talent, and delivering exceptional outcomes. Known for building high-performing teams that exceed ambitious goals, while cultivating a culture of innovation and continuous improvement. Brings a collaborative leadership style and a passion for helping individuals and organizations reach their full potential.

Kris MelvilleSep 16, 2025

AI That Works: Why Revenue Context Transforms MarTech Adoption

On paper, your marketing technology stack is impressive - CRM , MAP , CDP , and a touch of AI . But in practice, AI prompts go unnoticed and forecasts swing wildly without warning. MarTech practitioners are still exporting data…
Kris MelvilleJun 23, 2025

Yesterday’s CRM Can’t Win Today: How Top Teams Run Revenue

The average company is hemorrhaging over $2 trillion annually due to revenue leak. BCG The enterprise pipeline is leaking opportunities at every stage. This is primarily due to missed forecasts, poor handoffs, and stalled deals — and it’s happening in…

AI That Works: Why Revenue Context Transforms MarTech Adoption

Yesterday’s CRM Can’t Win Today: How Top Teams Run Revenue

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