Kris Melville's Articles on Martech Zone
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AI That Works: Why Revenue Context Transforms MarTech Adoption
On paper, your marketing technology stack is impressive - CRM , MAP , CDP , and a touch of AI . But in practice, AI prompts go unnoticed and forecasts swing wildly without warning. MarTech practitioners are still exporting data…
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Yesterday’s CRM Can’t Win Today: How Top Teams Run Revenue
The average company is hemorrhaging over $2 trillion annually due to revenue leak. BCG The enterprise pipeline is leaking opportunities at every stage. This is primarily due to missed forecasts, poor handoffs, and stalled deals — and it’s happening in…

