Kris Melville's Articles on Martech Zone

Total articles: 1
Kris Melville

Kris Melville

Kris is a transformational leader with a proven ability to turn ideas into results and inspire global teams to drive business growth. Experienced across Fortune 100 companies and startups, fostering creativity, empowering talent, and delivering exceptional outcomes. Known for building high-performing teams that exceed ambitious goals, while cultivating a culture of innovation and continuous improvement. Brings a collaborative leadership style and a passion for helping individuals and organizations reach their full potential.
  • Customer Data PlatformsYesterday’s CRM Can’t Win Today: How Top Teams Run Revenue
    Kris MelvilleJun 23, 2025

    Yesterday’s CRM Can’t Win Today: How Top Teams Run Revenue

    The average company is hemorrhaging over $2 trillion annually due to revenue leak. BCG The enterprise pipeline is leaking opportunities at every stage. This is primarily due to missed forecasts, poor handoffs, and stalled deals — and it’s happening in plain sight. This isn’t a people problem. It’s a system failure driven by outdated CRMs and siloed processes. Marketing, sales,…

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