Kyle Mitnick's Articles on Martech Zone

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Kyle Mitnick

Kyle Mitnick is the founder and president of Mosaic Digital Systems, the industry’s first do-it-yourself, SaaS partnership marketing platform that has already helped 800 e-commerce companies generate $150 million in sales. Kyle Mitnick has a history of success in ad tech. Previously, Kyle led the affiliate advertising agency Advertise Purple to become the leader in the field, with more than 4,000 brands in 23 business verticals generating $4 billion in affiliate revenue. A Forbes contributor, Kyle is a thought leader in SMB e-comm growth, customer acquisition, and ad tech.

Social Media & Influencer Marketing

Kyle MitnickOct 27, 2023

Why It’s Time to Retire the Term “Affiliate Marketing”

The marketing industry is transforming. So much so that most marketers say the business has adapted to more change over the last few years than in the last five decades. Much of the change is driven by new technologies and a proliferation of data. Affiliate marketing, in particular, is undergoing such fundamental changes that it’s high time we retire the…

Why It’s Time to Retire the Term “Affiliate Marketing”

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