Marko Bon's Articles on Martech Zone

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Marko Bon

Marko Bon is the co-founder and President of Domaine. Marko is an experienced founder and entrepreneur in digital commerce, and is former VP of ecommerce at multiple enterprise fashion retailers. Marko has more than 23 years of experience in design, UX, personalization & content strategy, site optimization and e-commerce team management.

E-commerce and Retail

Marko BonJul 25, 2025

The Q4 Campaign Checklist Every Ecommerce Marketer Needs

Ecommerce marketers face their biggest test in Q4, when three months of revenue outweigh the other nine combined. Industry forecasts put this year’s holiday spend just shy of the trillion-dollar mark, and online’s share keeps edging higher. Email alone steers a meaningful slice of that cash, and any inbox veteran knows that send volume lifts sharply once Halloween decorations hit…

Martech Zone is a leading publication dedicated to marketing technology, strategies, and innovation. Its mission is to help marketers, technologists, and business leaders stay ahead of the curve by providing practical insights, expert analysis, and hands-on guidance.

Martech Zone covers a wide spectrum of digital strategies and technologies—from analytics, sales support, and automated campaign management to personalized advertising, customer relationship strategies, search visibility enhancements, and content-driven engagement. Its goal is to make complex topics, such as artificial intelligence, accessible and actionable.

Whether readers are exploring the latest trends or implementing advanced strategies, Martech Zone serves as a resource for turning marketing technology into measurable results.

Douglas Karr, Founder of Martech Zone and DK New Media

Martech Zone was founded by Douglas Karr and operates under his company, DK New Media, LLC. Douglas is a fractional chief marketing officer working with software and artificial intelligence companies to build scalable marketing strategies and drive measurable growth. He is an author, speaker, veteran, and very proud grandfather.

The Q4 Campaign Checklist Every Ecommerce Marketer Needs

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