Mitch Duckler's Articles on Martech Zone

Total articles: 1
Mitch Duckler

Mitch Duckler

Mitch Duckler is founder and managing partner of FullSurge, a brand and marketing strategy consultancy based in Chicago, Illinois. He has more than 30 years of brand management and management consulting experience at Unilever, The Coca-Cola Company, and Prophet. His client base includes Fortune 500 companies and numerous world-class brands, such as ExxonMobil, Deloitte, Cox Communications, Manpower Group, BlueCross & BlueShield, LexisNexis, Caterpillar, Abbott, and Hyatt Hotels. He is the author of the bestselling book, The Indispensable Brand. His new book, The Future-Ready Brand: How the World’s Most Influential CMOs are Navigating Societal Forces and Emerging Technologies, will be released May 2024 by ForbesBooks.
  • Artificial IntelligenceGenerative AI Challenges for Marketers
    Mitch DucklerApr 12, 2024

    Nine Challenges Brand Marketers Face with Generative AI

    While GenAI represents enormous opportunity for marketers—including elevating the stature of the function within the C-suite and throughout the organization—there will certainly be landmines to avoid along the journey. As with any transformational technology, capabilities and solutions will continue to evolve, likely at an increasingly frenetic pace. In addition, the rules of engagement are being written in real-time, making it…

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