Mitsunaga Kikuchi's Articles on Martech Zone

Total articles: 3

Mitsunaga Kikuchi

Mitsu founded Shirofune in 2014, an automated advertising management tool that maximizes the efficiency and productivity of major digital advertising platforms. The Shirofune platform is designed to maximize advertising effectiveness by automating day-to-day digital ad campaigns using a single, easy-to-use interface for management, budgeting, monitoring and analytics. Over 10,000 accounts have been automated using Shirofune, including 300,000 active ad campaigns. Shirofuni also has been selected as the only Yahoo! Ads API-certified partner tool in Japan. Mitsu has penned many articles and has been featured in AdWeek, MarTechSeries, MarTechCube, Ecommerce Radio, and more.

Mitsunaga KikuchiMay 27, 2025

Maximizing ROAS: How a Digital Ad Platform Optimizes Budget Allocation

Nothing in the universe moves faster than the speed of light—but online ad markets come close. Platforms like Google , Meta , and TikTok exist in a constant state of flux, shifting at top speed according to dozens of known…
Mitsunaga KikuchiMar 10, 2025

How Marketers Can Weather a Possible TikTok Ban

For marketers, these past weeks have been a nail-biting rollercoaster ride as the deadline came and went for the potential ban of TikTok in the U.S. For now, with the new presidential administration in its corner, the Chinese-owned social media…
Mitsunaga KikuchiNov 19, 2024

How Advertisers Can Unlock Their Campaign’s Full Potential through Amazon Marketing Cloud

With the holiday season on the horizon, advertisers need to understand their customers at every stage of the buying journey to be as high-volume and competitive as ever. Standard methods simply measure short-term return on ad spend, or ROAS ,…

Maximizing ROAS: How a Digital Ad Platform Optimizes Budget Allocation

How Marketers Can Weather a Possible TikTok Ban

How Advertisers Can Unlock Their Campaign’s Full Potential through Amazon Marketing Cloud

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