Melina Koycheva's Articles on Martech Zone

Melina Koycheva

Melina is the Marketing Operations Manager at Milengo, specializing in Localization & International Market Strategies
  • Content MarketingMilengo Global Content Strategy - Localization and Translation Tips

    5 Tips to Maximize the Impact of Your Global Content Strategy

    82% of marketers are actively investing in content as part of their marketing strategies. Hubspot At the same time, research has shown that translating branded content into local languages improves customer experiences and leads to a greater likelihood of purchase. This makes high-quality translations crucial for achieving your marketing KPIs (such as increasing brand awareness, building customer relationships, and driving…

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