Maria Kriskovich's Articles on Martech Zone
Total articles: 1
Maria Kriskovich
Maria is Pushwoosh’s Senior Product Marketer. Pushwoosh enables mobile-first companies to increase retention and amplify lifetime value via push, email, SMS, and more. Maria has built, led, and scaled customer education and research processes for Pushwoosh and other SaaS product companies. She enjoys turning data into actionable insights.
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Mobile Marketing, Messaging, and AppsMaria KriskovichFeb 25, 2025
Pushwoosh Study: Boosting Push Open Rates: Is Segmentation Always The Key? 6 Fresh Insights
What if we take the widely accepted belief that segmented push campaigns have higher open rates and test it through large-scale push notification research? The Pushwoosh study shows that segmentation indeed plays a big role—but it’s not the only factor at play. Personalization and timing can rival segmentation in driving open rates. Let’s dive deeper. Table of ContentsKey Findings and…