Mahtab Masood's Articles on Martech Zone

Total articles: 2

Mahtab Masood

Mahtab Masood is an accomplished Marketing Technology leader with over 14 years of experience in consulting and digital transformation across North America. He has been part of global firms like Deloitte, Accenture, Infosys, and Capgemini, driving large-scale initiatives in customer data platforms, digital marketing, and marketing analytics for Fortune 500 clients in sectors including financial services, retail, and education. Mahtab brings deep expertise in leading CDPs such as Tealium, Adobe Experience Platform, mParticle, and Treasure Data, as well as marketing automation platforms like Adobe Marketo, Adobe Campaign, Salesforce Marketing Cloud, and HubSpot. With a strong blend of technical and functional leadership, he is passionate about harnessing the power of Generative AI and unified customer data to transform customer experience. He is a published thought leader and a trusted advisor on MarTech strategy, architecture, and execution.

Mahtab MasoodMar 27, 2025

Redefining Customer Experience: The Role of AI at the Frontline and the Power of CDPs

Integrating Generative AI ( GenAI ) into customer-facing roles is revolutionizing the landscape of customer service. From online chatbots and interactive voice response ( IVR ) systems to fast-food drive-thrus, Gen AI-enabled systems are enhancing how businesses interact with their…
Mahtab MasoodJun 26, 2024

5 Not-So-Common Use Cases For A Customer Data Platform (CDP)

When it comes to marketing and customer management, organizations are constantly seeking innovative ways to leverage data for strategic advantage. While Customer Data Platforms ( CDPs ) are often associated with personalized marketing and improved customer experiences, their capabilities extend…

Redefining Customer Experience: The Role of AI at the Frontline and the Power of CDPs

5 Not-So-Common Use Cases For A Customer Data Platform (CDP)

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