Mark Montini's Articles on Martech Zone

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Mark Montini

Mark Montini is the Chief Results Officer at m2M Strategies, an Atlanta-based franchise marketing firm that specializes in strategically integrating technology, marketing, and data to grow their clients’ bottom line. Known for his ability to architect fully-integrated distributed marketing programs, Mark has helped franchises, Fortune 500 companies, startups, non-profits, and even political organizations increase revenue.

Analytics & Testing

Mark MontiniFeb 4, 2016

Top 3 Marketing Mistakes New Businesses Make

Why did you start your business? I’ll bet the farm that “because I wanted to be a marketer” wasn’t your answer. However, if you’re like the hundreds of small business owners I’ve worked with you probably realized about 30 seconds after you opened your doors that if you didn’t become a marketer, you weren’t going to be a small business…

Martech Zone is a leading publication dedicated to marketing technology, strategies, and innovation. Its mission is to help marketers, technologists, and business leaders stay ahead of the curve by providing practical insights, expert analysis, and hands-on guidance.

Martech Zone covers a wide spectrum of digital strategies and technologies—from analytics, sales support, and automated campaign management to personalized advertising, customer relationship strategies, search visibility enhancements, and content-driven engagement. Its goal is to make complex topics, such as artificial intelligence, accessible and actionable.

Whether readers are exploring the latest trends or implementing advanced strategies, Martech Zone serves as a resource for turning marketing technology into measurable results.

Douglas Karr, Founder of Martech Zone and DK New Media

Martech Zone was founded by Douglas Karr and operates under his company, DK New Media, LLC. Douglas is a fractional chief marketing officer working with software and artificial intelligence companies to build scalable marketing strategies and drive measurable growth. He is an author, speaker, veteran, and very proud grandfather.

Top 3 Marketing Mistakes New Businesses Make

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