Maria Novikova's Articles on Martech Zone

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Maria Novikova

Maria is Chief Marketing Officer at Xenoss, leading sales and marketing teams at the NYC-based AdTech & MarTech software development company. With a deep understanding of the industry, Maria helps leading enterprises stay tuned with the latest insights with in-depth content, ensuring that they can make informed decisions about their custom solution development. Passionate about AdTech & MarTech, Maria has spent almost a decade working in digital marketing. She is a Google-certified marketer, an active member of various industry communities, and an IAB Tech Lab Council Member.

Advertising Technology

Maria NovikovaMay 16, 2023

How Creative Management Platforms Help Media Buyers Manage Personalized Ad Campaigns Across Channels

With new advertising platforms like TikTok, retail media networks (RMN), or connected TV (CTV) ad platforms added to the ad channel mix, media buyers are pressured to craft and distribute more creatives that resonate with people than before. Additionally, strengthened privacy regulations left them without precise techniques for audience targeting, such as third-party (3p) cookies and mobile IDs. That means…

How Creative Management Platforms Help Media Buyers Manage Personalized Ad Campaigns Across Channels

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