Maria Novikova's Articles on Martech Zone
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Maria Novikova
Maria is Chief Marketing Officer at Xenoss, leading sales and marketing teams at the NYC-based AdTech & MarTech software development company. With a deep understanding of the industry, Maria helps leading enterprises stay tuned with the latest insights with in-depth content, ensuring that they can make informed decisions about their custom solution development. Passionate about AdTech & MarTech, Maria has spent almost a decade working in digital marketing. She is a Google-certified marketer, an active member of various industry communities, and an IAB Tech Lab Council Member.
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Maria NovikovaMay 16, 2023How Creative Management Platforms Help Media Buyers Manage Personalized Ad Campaigns Across Channels
With new advertising platforms like TikTok , retail media networks ( RMN ), or connected TV ( CTV ) ad platforms added to the ad channel mix, media buyers are pressured to craft and distribute more creatives that resonate with…
