Mark Packham's Articles on Martech Zone

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Mark Packham

Mark Packham joined DigiCert in July 2016 and oversees brand strategy, lead gen, thought leadership, content strategy, public relations, digital marketing, and analyst relations. He brings over 20 years of experience as a strategic marketer and global brand manager, having led global marketing engagements with companies like Salesforce.com, Microsoft, Verizon, and Abbott.

Email Marketing & Automation

Mark PackhamSep 20, 2021

Protecting Your Brand and Reputation in Email Marketing with Verified Mark Certificates (VMCs)

Email marketers understand that a successful campaign is about much more than delivery and messaging. It’s about engaging prospects and forging a relationship that they can nurture over time. Fundamentally, that relationship-building starts with the reputation and trust in the brand: The vast majority (87%) of global consumers say that they consider the reputation of a company when purchasing a…

Protecting Your Brand and Reputation in Email Marketing with Verified Mark Certificates (VMCs)

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