Mario Peshev's Articles on Martech Zone
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The Top Five B2B Trends That Will Shape Marketing In 2026
B2B markets are entering a period of rapid transformation. Advances in artificial intelligence ( AI ), shifts in digital discovery, and increasing sustainability demands create both challenges and opportunities for growth. Success in 2026 will require clarity, adaptability, and aligning…
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How AI-Powered Experimentation Will Drive Digital Marketing Innovation in 2024
The internet is a fast-moving ecosystem. Trends rise and fall in weeks or days, minting new quasi-celebrities and relegating once-relevant personalities into obscurity. Marketing trends come and go just as quickly. Today’s innovative digital marketing strategies are tomorrow’s cringe-worthy has-beens.…