Mario Peshev's Articles on Martech Zone
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The Top Five B2B Trends That Will Shape Marketing In 2026
B2B markets are entering a period of rapid transformation. Advances in artificial intelligence ( AI ), shifts in digital discovery, and increasing sustainability demands create both challenges and opportunities for growth. Success in 2026 will require clarity, adaptability, and aligning…
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How AI-Powered Experimentation Will Drive Digital Marketing Innovation in 2024
The internet is a fast-moving ecosystem. Trends rise and fall in weeks or days, minting new quasi-celebrities and relegating once-relevant personalities into obscurity. Marketing trends come and go just as quickly. Today’s innovative digital marketing strategies are tomorrow’s cringe-worthy has-beens.…
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Boosting Holiday Revenue: Improve Post-Purchase Experience With These Top MarTech Tips
Although the holiday shopping season is still several months away, marketing teams, e-commerce owners, and customer experience ( CX ) specialists are already preparing for the surge in consumer activity. Unsurprisingly, cultivating customer loyalty is at the top of their…
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Mastering the Digital Landscape: Three Ways to Enhance Your Online Brand Presence for Today’s Marketing Demands
People are online a lot. More than 30 percent of U.S. adults say they are online almost constantly, a number that continues to climb. Whether we are logging in for work or scrolling through our feeds in the supermarket checkout…
