Madhu Puranik's Articles on Martech Zone

Total articles: 1

Madhu Puranik

Madhu Puranik is the Founder and CEO of Revlitix, a revenue analytics platform that leverages AI to automate analytics for revenue teams. He loves sharing his thoughts about startups, B2B marketing, revenue marketing, marketing analytics, and matters relating to SaaS tools.

Madhu PuranikSep 12, 2023

What Is Marketing Data Analytics? Why Your Business Should Embrace It

Let’s face it – collecting and analyzing customer data from diverse channels can be a daunting task. When done ineffectively, it can negatively impact decision-making, leading to business failure. I’ve witnessed how poor data quality results in a frustrating cycle…

Martech Zone is a leading publication dedicated to marketing technology, strategies, and innovation. Its mission is to help marketers, technologists, and business leaders stay ahead of the curve by providing practical insights, expert analysis, and hands-on guidance.

Martech Zone covers a wide spectrum of digital strategies and technologies—from analytics, sales support, and automated campaign management to personalized advertising, customer relationship strategies, search visibility enhancements, and content-driven engagement. Its goal is to make complex topics, such as artificial intelligence, accessible and actionable.

Whether readers are exploring the latest trends or implementing advanced strategies, Martech Zone serves as a resource for turning marketing technology into measurable results.

Douglas Karr, Founder of Martech Zone and DK New Media

Martech Zone was founded by Douglas Karr and operates under his company, DK New Media, LLC. Douglas is a fractional chief marketing officer working with software and artificial intelligence companies to build scalable marketing strategies and drive measurable growth. He is an author, speaker, veteran, and very proud grandfather.

What Is Marketing Data Analytics? Why Your Business Should Embrace It

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