Matt Stone's Articles on Martech Zone

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Matt Stone

Matt Stone is senior vice president of marketing at Verisk Marketing Solutions, a leading data partner for the insurance and mortgage industries. Matt has 25 years of experience driving loyalty, online acquisition, and revenue for SaaS start-ups and global technology brands. Prior to joining Jornaya, a Verisk Business, Matt held executive roles at Photon, 1E, and Real Capital Analytics.

Matt StoneDec 7, 2022

3 Best Practices For A Better Experience For Considered Purchases

Whether it’s a young couple buying their first home, new parents purchasing life insurance, or soon-to-be empty nesters securing a loan for their college student, considered purchases are big ticket items that involve a high degree of financial and emotional…

Martech Zone is a leading publication dedicated to marketing technology, strategies, and innovation. Its mission is to help marketers, technologists, and business leaders stay ahead of the curve by providing practical insights, expert analysis, and hands-on guidance.

Martech Zone covers a wide spectrum of digital strategies and technologies—from analytics, sales support, and automated campaign management to personalized advertising, customer relationship strategies, search visibility enhancements, and content-driven engagement. Its goal is to make complex topics, such as artificial intelligence, accessible and actionable.

Whether readers are exploring the latest trends or implementing advanced strategies, Martech Zone serves as a resource for turning marketing technology into measurable results.

Douglas Karr, Founder of Martech Zone and DK New Media

Martech Zone was founded by Douglas Karr and operates under his company, DK New Media, LLC. Douglas is a fractional chief marketing officer working with software and artificial intelligence companies to build scalable marketing strategies and drive measurable growth. He is an author, speaker, veteran, and very proud grandfather.

3 Best Practices For A Better Experience For Considered Purchases

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