Nataliya Andreychuk's Articles on Martech Zone

Total articles: 7

Nataliya Andreychuk

Nataliya Andreychuk is the CEO of Viseven, a Global MarTech Services Provider for Life Sciences and Pharma Industries. She is one of the top experts in digital pharma marketing and digital content implementation and has more than 12 years of solid leadership behind her belt. Andreychuk is among the strongest female leaders in the Marketing Technology world. Her extensive background in information technology, marketing, sales, and pharma fields sets her apart from the competition.

Nataliya AndreychukFeb 5, 2025

Top 5 Digital Customer Experience Metrics to Monitor

64% of US customers say good CX has more impact on them than great ads. PwC research Great customer experience ( CX ) can turn one-time customers into passionate advocates. The bad news is that you do not have many…
Nataliya AndreychukOct 29, 2024

Your Digital Transformation Isn’t Good Enough: Tips to Bridge the Gaps and Succeed

What does it mean to undergo digital transformation ( DX )? Is it just a one-time project or a whole process that might take months, if not years? Everyone defines digital transformation differently. For some, it’s about going paperless; for…
Nataliya AndreychukApr 23, 2024

How Can You Balance Multiple Content Distribution Goals in 2024?

You have a lot of published content, and you want to develop a winning content distribution strategy to show it to the world and achieve positive results as efficiently as possible. On the one hand, it's never been so easy…
Nataliya AndreychukFeb 28, 2024

How to Build a Client-Centric Culture

What does customer centricity mean to you? For some leaders, it is seen as a business mindset focused on building strong emotional relationships with customers to drive engagement and boost sales. On the other hand, some perceive it as a…
Nataliya AndreychukNov 1, 2023

AI Transparency: A Step-By-Step Guide for Your Business

Both small startups and big companies are now using AI systems to analyze data, personalize marketing strategies, streamline supply chains, and automate repetitive tasks. In 2022, nearly 35% of businesses implemented AI technology, marking a 4% increase from 2021. The…
Nataliya AndreychukAug 16, 2023

The Era of Intelligent Marketing: Embracing AI and Hyper-Personalization for Competitive Advantage

In the competitive pharma market, product quality and price are not the only decisive factors for healthcare providers ( HCPs ) and patients. The experiences they have with a company oftentimes carry the same weight. With the rise of technology…
Nataliya AndreychukMar 15, 2023

How To Lose A Client In 10 Days: Mistakes To Avoid In 2023

The rules in digital marketing change pretty fast these days, and it might be complicated to understand what are the main marketing trends, how happy are your customers with your service or what MarTech solutions should you choose to get…

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