Nataliya Andreychuk's Articles on Martech Zone

Nataliya Andreychuk

Nataliya Andreychuk is the CEO of Viseven, a Global MarTech Services Provider for Life Sciences and Pharma Industries. She is one of the top experts in digital pharma marketing and digital content implementation and has more than 12 years of solid leadership behind her belt. Andreychuk is among the strongest female leaders in the Marketing Technology world. Her extensive background in information technology, marketing, sales, and pharma fields sets her apart from the competition.
  • Digital Customer Experience Metrics (KPIs) to Monitor

    Top 5 Digital Customer Experience Metrics to Monitor

    64% of US customers say good CX has more impact on them than great ads.  PwC research Great customer experience (CX) can turn one-time customers into passionate advocates. The bad news is that you do not have many chances to make it right. A single negative experience is enough for 17% of consumers to walk away from you for good.…

  • Digital Transformation: Tips for Success

    Your Digital Transformation Isn’t Good Enough: Tips to Bridge the Gaps and Succeed 

    What does it mean to undergo digital transformation (DX)? Is it just a one-time project or a whole process that might take months, if not years? Everyone defines digital transformation differently. For some, it’s about going paperless; for others, it involves switching to a new stack of technologies. It might be different for you and your business, but I am…

  • Content Distribution Strategies and Goals

    How Can You Balance Multiple Content Distribution Goals in 2024? 

    You have a lot of published content, and you want to develop a winning content distribution strategy to show it to the world and achieve positive results as efficiently as possible.  On the one hand, it’s never been so easy to engage with customers due to the large number of content distribution channels — search engines (SEO), email marketing, social…

  • How to build a customer-centric culture

    How to Build a Client-Centric Culture 

    What does customer centricity mean to you? For some leaders, it is seen as a business mindset focused on building strong emotional relationships with customers to drive engagement and boost sales. On the other hand, some perceive it as a guiding philosophy shaping decision-making across an entire organization, ultimately aimed at customer happiness and enhancing customer experience. But regardless of…

  • AI Transparency and Ethics Guide For Business

    AI Transparency: A Step-By-Step Guide for Your Business

    Both small startups and big companies are now using AI systems to analyze data, personalize marketing strategies, streamline supply chains, and automate repetitive tasks. In 2022, nearly 35% of businesses implemented AI technology, marking a 4% increase from 2021. The adoption rate is predicted to climb even higher by the end of 2023. IBM The more businesses are going to…

  • AI-driven hyperpersonalization and intelligent marketing for customer loyalty

    The Era of Intelligent Marketing: Embracing AI and Hyper-Personalization for Competitive Advantage

    In the competitive pharma market, product quality and price are not the only decisive factors for healthcare providers (HCPs) and patients. The experiences they have with a company oftentimes carry the same weight. With the rise of technology and increased access to content, customers crave more personalized, real-time, and engaging connections. 71% of customers expect businesses to offer personalized experiences,…

  • Mistakes that will lead to you losing clients

    How To Lose A Client In 10 Days: Mistakes To Avoid In 2023

    The rules in digital marketing change pretty fast these days, and it might be complicated to understand what are the main marketing trends, how happy are your customers with your service or what MarTech solutions should you choose to get an edge over the competitors. More and more frequently, customers can clearly define the type of goods and services they…

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