Anastasia-Nikita Bansal's Articles on Martech Zone

Total articles: 1
Anastasia-Nikita Bansal

Anastasia-Nikita Bansal

With a solid foundation of 6 years in adtech and 9 years immersed in the tech industry, Niki Bansal leads TeqBlaze with visionary leadership and a deep understanding of digital advertising technologies. Under Niki's transformative guidance, TeqBlaze has pioneered innovative solutions that have revolutionized the adtech landscape, setting new benchmarks for success and efficiency.
  • Resellers vs. Curators: The End of the Resale Era in Programmatic
    Anastasia-Nikita BansalOct 2, 2025

    Resellers vs. Curators: The End of the Resale Era in Programmatic

    Resellers helped scale programmatic by aggregating reach. As the market focus shifts to results, inefficiency and opacity in the supply chain are no longer acceptable. Advertisers want line-of-sight into spend. Publishers want tighter control over access to their inventory. The tendency I can clearly see now is that resale doesn’t guarantee transparency anymore. In this realm, curation changes the rules…

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