Anastasia-Nikita Bansal's Articles on Martech Zone

Total articles: 1

Anastasia-Nikita Bansal

With a solid foundation of 6 years in adtech and 9 years immersed in the tech industry, Niki Bansal leads TeqBlaze with visionary leadership and a deep understanding of digital advertising technologies. Under Niki's transformative guidance, TeqBlaze has pioneered innovative solutions that have revolutionized the adtech landscape, setting new benchmarks for success and efficiency.

Anastasia-Nikita BansalOct 2, 2025

Resellers vs. Curators: The End of the Resale Era in Programmatic

Resellers helped scale programmatic by aggregating reach. As the market focus shifts to results, inefficiency and opacity in the supply chain are no longer acceptable. Advertisers want line-of-sight into spend. Publishers want tighter control over access to their inventory. The…

Martech Zone is a leading publication dedicated to marketing technology, strategies, and innovation. Its mission is to help marketers, technologists, and business leaders stay ahead of the curve by providing practical insights, expert analysis, and hands-on guidance.

Martech Zone covers a wide spectrum of digital strategies and technologies—from analytics, sales support, and automated campaign management to personalized advertising, customer relationship strategies, search visibility enhancements, and content-driven engagement. Its goal is to make complex topics, such as artificial intelligence, accessible and actionable.

Whether readers are exploring the latest trends or implementing advanced strategies, Martech Zone serves as a resource for turning marketing technology into measurable results.

Douglas Karr, Founder of Martech Zone and DK New Media

Martech Zone was founded by Douglas Karr and operates under his company, DK New Media, LLC. Douglas is a fractional chief marketing officer working with software and artificial intelligence companies to build scalable marketing strategies and drive measurable growth. He is an author, speaker, veteran, and very proud grandfather.

Resellers vs. Curators: The End of the Resale Era in Programmatic

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