Nichole Gunn's Articles on Martech Zone

Total articles: 1
Nichole Gunn

Nichole Gunn

Nichole Gunn is the Global Chief Marketing Officer at Extu, bringing over 20 years of marketing expertise in the B2B sector. With a passion for data-driven strategies and innovative leadership, she excels in demand generation, brand development, and customer experience. Across 3,500+ industry partners, Extu’s award-winning content marketing has consistently increased sales by 30%. Notable clients include Adobe, FW Webb, Dell, and Toyo Tires. Extu is backed by Capstreet, a Houston-based private equity firm that partners with software and tech-enabled services companies.
  • Why MarTech Stacks Fail Marketers 
    Nichole GunnOct 3, 2025

    Why MarTech Stacks Fail Marketers 

    I’ve spent years working with B2B brands that sell through distributors, dealers, and resellers. Over and over, I see the same challenge: MarTech stacks are great for direct engagement, but they weren’t built for partner ecosystems. This is where through-channel marketing (TCM) comes in. TCM refers to the programs, campaigns, and incentives that brands deliver through their partners – the…

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