Noemi Rhodes's Articles on Martech Zone

Noemi Rhodes

As Associate Manager, Paid Search for Acronym, Noemi brings nearly a decade of holistic digital marketing, and cross-functional expertise to strategizing, executing, and collaborating on paid media initiatives. Leveraging an MFA in writing and publishing; vertical experience across Finance, Health, and B2B; and a background in social, paid, SEO, email, and web development — Noemi looks to take an aerial perspective and view individual campaigns as part of a greater whole that is ultimately focused on driving business value. This involves a data-centric approach that isolates solutions by clearly identifying problems and streamlining efficiencies while also making room for human creativity and connection.
  • Deprecated Attribution Models in Google Ads and Analytics

    Google to Sunset Four Attribution Models in Ads and Analytics: Here’s What You Need to Know

    Attribution models are frameworks used to analyze and assign credit to different marketing touchpoints throughout a customer’s journey, from awareness through to conversion. They help determine the effectiveness of various marketing channels and campaigns in driving conversions or sales. Attribution models are important for several reasons: Optimize marketing strategies: By understanding which touchpoints are most effective in driving conversions, businesses…

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