Omri Argaman's Articles on Martech Zone

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Omri Argaman

Omri has been in digital marketing for 20 years and has extensive experience. Omri is the co-founder and CMO/CGO of Zoomd, a mobile user acquisition platform. Before Zoomd, Omri was a co-founder and VP of Business Development at mobile marketing provider Moblin which merged with Zoomd in 2017. Omri began his career in sales and marketing at Microsoft.

Advertising Technology

Omri ArgamanJan 9, 2025

Reconsidering The Open Web For Your Next Ad Campaign

The open web and walled gardens represent two distinct approaches to the digital advertising landscape. The open web encompasses the vast expanse of the internet that is freely accessible, including websites, blogs, forums, and apps outside the control of dominant platforms. It thrives on interoperability and offers advertisers diverse opportunities to reach audiences across independent publishers and platforms. In contrast,…

Martech Zone is a leading publication dedicated to marketing technology, strategies, and innovation. Its mission is to help marketers, technologists, and business leaders stay ahead of the curve by providing practical insights, expert analysis, and hands-on guidance.

Martech Zone covers a wide spectrum of digital strategies and technologies—from analytics, sales support, and automated campaign management to personalized advertising, customer relationship strategies, search visibility enhancements, and content-driven engagement. Its goal is to make complex topics, such as artificial intelligence, accessible and actionable.

Whether readers are exploring the latest trends or implementing advanced strategies, Martech Zone serves as a resource for turning marketing technology into measurable results.

Douglas Karr, Founder of Martech Zone and DK New Media

Martech Zone was founded by Douglas Karr and operates under his company, DK New Media, LLC. Douglas is a fractional chief marketing officer working with software and artificial intelligence companies to build scalable marketing strategies and drive measurable growth. He is an author, speaker, veteran, and very proud grandfather.

Reconsidering The Open Web For Your Next Ad Campaign

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