Patrick Danial's Articles on Martech Zone

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Patrick Danial

Patrick Danial is the Co-Founder and Chief Technology Officer of Terakeet. Since co-founding Terakeet in 2001, Patrick has guided the company’s product vision and innovation, co-leading the company’s growth from dorm-room startup to global enterprise marketing partner. At Terakeet, his leadership and innovation — and continued passion for product prototyping — have shaped Terakeet’s unique approach to owned asset optimization (OAO) and guided the creation and evolution of a supporting suite of proprietary, best-in-class software applications.

Artificial Intelligence

Patrick DanialJun 29, 2025

Why Brands Must Build Influence Early in The AI Era

AI search has changed the way consumers move through the digital space, especially in the early stages of the customer journey. Where users once engaged with the traditional ten blue links on Google Search, they are now relying more and more on generative platforms like Google’s AI Overviews (AIO), ChatGPT, and Perplexity to perform research. Often, they don’t even click…

Why Brands Must Build Influence Early in The AI Era

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