Peter Ibarra's Articles on Martech Zone

Total articles: 2

Peter Ibarra

Peter is currently serving as the Head of Advertising Solution for Amperity, developing product strategy across digital media, Retail Media Networks, second-party data collaboration, adtech partnerships, and post-cookie first-party activation. Prior to joining Amperity, Peter served as the Director of Strategic Initiatives at Dstillery, where he oversaw the development of strategic partnerships and managed new data and marketplace integrations for Dstillery's audience products.

Peter IbarraAug 9, 2024

The Power of Big-Ticket Events: Optimizing Ad Spend for Maximum Impact

As the Paris Olympics make history with more than $1.2 billion in ad sales and billions of viewers tuning in for the sports action, high-level competition, and cultural celebrations, marketers should be paying close attention. Big ticket events—think the World…
Peter IbarraJun 22, 2023

The Downfall of Data Management Platforms (DMPs)

We're in an era where privacy matters to customers more than ever, and cookies are on their way out. This shift is shaking things up for everyone in the advertising industry. 77% of industry folks and 75% of publishers say…

The Power of Big-Ticket Events: Optimizing Ad Spend for Maximum Impact

The Downfall of Data Management Platforms (DMPs)

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