Philip Kushmaro's Articles on Martech Zone

Total articles: 1
Philip Kushmaro

Philip Kushmaro

Philip Kushmaro, VP Operations at Ranky, was born in Canada to a Commodore 64 Guru grandfather and a father that hates everything digital, which evolved him into someone who not only loves everything digital but likes to explain it. He is a software engineering, Microsoft-certified IT professional, a webmaster and much more. He one day decided to leave it all to expanding his creative side. Writing about the stuff that he hates doing has become more than a hobby. When he is not blogging or doing what he does for work, you can find him at the gym training in MMA and Brazilian Jiu Jitsu.
  • Advertising TechnologySQream: How Big Data Analytics Have Become Crucial for DSPs
    Philip KushmaroMay 8, 2017

    SQream: How Big Data Analytics Have Become Crucial for DSPs

    The stakes have never been higher for marketers managing real-time bids, programmatic advertising, and customer targeting. Budgets are under pressure. Expectations are sky-high. And campaign optimization isn’t just a nice-to-have—it’s the difference between wasted spend and sustained ROI. That’s why big data analytics has evolved from a supporting role into a strategic linchpin for demand-side platforms (DSPs). DSPs operate in…

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