Phil Lockhart's Articles on Martech Zone

Total articles: 1
Phil Lockhart

Phil Lockhart

Phil Lockhart is chief digital officer and partner at digital consulting firm Credera. He has extensive experience in digital transformation, martech enablement, and e-commerce. His experience includes developing firm-wide methodologies spanning digital transformation, marTech architecture integration, customer journeys, AdTech enablement, marketing orchestration and automation, content intelligence, analytics and attribution, A/B and multivariate testing, and conversion optimization. Phil is responsible for profit and loss in all martech and digital capability areas of Credera.
  • AI and Customer Experience Lessons Learned
    Phil LockhartDec 2, 2023

    How AI Can Improve The Customer Experience: 5 Lessons Learned

    Consumers today are becoming more discerning about which brands they trust and support. 71% of surveyed consumers believe that trusting the brands they purchase from or use is now more crucial than it was in the past. Gen Z appears to prioritize this trust even more. The report also reveals that consumers are interested in continuous interactions with brands beyond…

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