Paula Vivas's Articles on Martech Zone

Total articles: 1

Paula Vivas

Paula Vivas is the Head of US Marketing at Freepik, leading efforts for the global platform known for its AI-powered design tools. With over 15 years in visual design and marketing, Paula has effectively led campaigns across the Tech industry in Silicon Valley.

Artificial Intelligence

Paula VivasNov 25, 2024

The Generative AI Revolution in Marketing: How Creatives Are Adapting and Winning

AI is taking over every aspect of every industry, marketing is no exception. Some strategists and creatives are having a hard time adapting. Many are lost on how to fit their skill set into this new age. However, every day many convert and turn to AI to enhance their campaigns giving them the advantage that they need in today’s digital…

Martech Zone is a leading publication dedicated to marketing technology, strategies, and innovation. Its mission is to help marketers, technologists, and business leaders stay ahead of the curve by providing practical insights, expert analysis, and hands-on guidance.

Martech Zone covers a wide spectrum of digital strategies and technologies—from analytics, sales support, and automated campaign management to personalized advertising, customer relationship strategies, search visibility enhancements, and content-driven engagement. Its goal is to make complex topics, such as artificial intelligence, accessible and actionable.

Whether readers are exploring the latest trends or implementing advanced strategies, Martech Zone serves as a resource for turning marketing technology into measurable results.

Douglas Karr, Founder of Martech Zone and DK New Media

Martech Zone was founded by Douglas Karr and operates under his company, DK New Media, LLC. Douglas is a fractional chief marketing officer working with software and artificial intelligence companies to build scalable marketing strategies and drive measurable growth. He is an author, speaker, veteran, and very proud grandfather.

The Generative AI Revolution in Marketing: How Creatives Are Adapting and Winning

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