Ron Cohen's Articles on Martech Zone

Total articles: 1

Ron Cohen

Ron, currently serving as the VP of Practice Leadership at Claritas, brings over 30 years of experience in market research, analytics, digital marketing, and GIS, with a strong focus on multicultural data solutions. Previously, he worked at Geoscape, managing research and international products, including DirecTarget® and the Geoscape Intelligence System. He has also held a role as Research & Development Director at VNU Marketing Information Europe, creating marketing intelligence solutions in the UK and Netherlands. Additionally, Ron’s career includes 10 years at Claritas in the US, designing marketing products for various industries, along with experience in financial services and with Commodore Business Machines.

Customer Data Platforms
Ron CohenOct 7, 2024
As the US Hispanic Population Eclipses 68 Million Mark, Dynamic Shifts in Offer Unique Marketing Opportunities for 2024
On September 19th, Claritas released our annual Hispanic Market Report, a comprehensive study of the demographics, behaviors, and preferences of the fastest-growing segment of the US population. What makes the Hispanic market uniquely complex to engage with is its linguistic dominance and cultural diversity. Immigrants from Mexico, Cuba, and many other Spanish-speaking countries and U.S. citizens from Puerto Rico are…

As the US Hispanic Population Eclipses 68 Million Mark, Dynamic Shifts in Offer Unique Marketing Opportunities for 2024

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