Roland Deal's Articles on Martech Zone

Total articles: 1
Roland Deal

Roland Deal

Roland Deal, President and co-founder of Audyence, has 25+ years of experience at leading global agencies. He has worked with large Enterprise clients to provide strategic, creative solutions across brand, media, and performance marketing while delivering globally scaled integrated marketing solutions for B2B and B2C businesses
  • Advertising TechnologyB2B Lead Generation: Hybrid CPL and CPM Acquisition
    Roland DealDec 10, 2024

    Maximizing Marketing Efficiency: Why CPL is Challenging CPM for B2B Success

    As B2B marketers head into the new year, the pressure to achieve more with fewer resources intensifies. Marketers are scrutinizing their strategies to ensure optimal returns on their investments, and two fundamental investment approaches— Brand-Building, activated typically by CPM executions (Cost-per-Thousand Impressions), and Demand Creation (activated by performance-based media which includes CPL executions (Cost-per-Lead)—are the two primary marketing strategies often…

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