Roland Deal's Articles on Martech Zone

Total articles: 1

Roland Deal

Roland Deal, President and co-founder of Audyence, has 25+ years of experience at leading global agencies. He has worked with large Enterprise clients to provide strategic, creative solutions across brand, media, and performance marketing while delivering globally scaled integrated marketing solutions for B2B and B2C businesses

Roland DealDec 10, 2024

Maximizing Marketing Efficiency: Why CPL is Challenging CPM for B2B Success

As B2B marketers head into the new year, the pressure to achieve more with fewer resources intensifies. Marketers are scrutinizing their strategies to ensure optimal returns on their investments, and two fundamental investment approaches— Brand-Buildin g, activated typically by CPM…

Martech Zone is a leading publication dedicated to marketing technology, strategies, and innovation. Its mission is to help marketers, technologists, and business leaders stay ahead of the curve by providing practical insights, expert analysis, and hands-on guidance.

Martech Zone covers a wide spectrum of digital strategies and technologies—from analytics, sales support, and automated campaign management to personalized advertising, customer relationship strategies, search visibility enhancements, and content-driven engagement. Its goal is to make complex topics, such as artificial intelligence, accessible and actionable.

Whether readers are exploring the latest trends or implementing advanced strategies, Martech Zone serves as a resource for turning marketing technology into measurable results.

Douglas Karr, Founder of Martech Zone and DK New Media

Martech Zone was founded by Douglas Karr and operates under his company, DK New Media, LLC. Douglas is a fractional chief marketing officer working with software and artificial intelligence companies to build scalable marketing strategies and drive measurable growth. He is an author, speaker, veteran, and very proud grandfather.

Maximizing Marketing Efficiency: Why CPL is Challenging CPM for B2B Success

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