Ruchika Gupta's Articles on Martech Zone

Total articles: 1

Ruchika Gupta

As the founder and CEO of Borderless Access, Ruchika Gupta is the driving force at the Company and has led the company’s remarkable growth journey since its inception in 2008. Her visionary leadership has helped sustain consistent year-on-year success, positioning Borderless Access as an award-winning, technology-driven insights and market research solutions provider.

Ruchika GuptaAug 29, 2024

How Tracking Social Media Performance Can Solidify Your Brand’s Online Presence

The world practically lives online now, with more than 5 billion active users on various social media channels. That’s where businesses also find their consumers, both existing and potential. This obviously gets them flocking to the likes of FaceBook, Instagram, X, et al. What this means for your brand is that there’s stiff competition from all other brands vying for…

Martech Zone is a leading publication dedicated to marketing technology, strategies, and innovation. Its mission is to help marketers, technologists, and business leaders stay ahead of the curve by providing practical insights, expert analysis, and hands-on guidance.

Martech Zone covers a wide spectrum of digital strategies and technologies—from analytics, sales support, and automated campaign management to personalized advertising, customer relationship strategies, search visibility enhancements, and content-driven engagement. Its goal is to make complex topics, such as artificial intelligence, accessible and actionable.

Whether readers are exploring the latest trends or implementing advanced strategies, Martech Zone serves as a resource for turning marketing technology into measurable results.

Douglas Karr, Founder of Martech Zone and DK New Media

Martech Zone was founded by Douglas Karr and operates under his company, DK New Media, LLC. Douglas is a fractional chief marketing officer working with software and artificial intelligence companies to build scalable marketing strategies and drive measurable growth. He is an author, speaker, veteran, and very proud grandfather.

How Tracking Social Media Performance Can Solidify Your Brand’s Online Presence

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