Roman Vasylenko's Articles on Martech Zone

Total articles: 7

Roman Vasylenko

Roman Vasylenko is the man behind eWizard, a Content Experience Platform for Big Pharma and Life Sciences businesses that improves Digital Content Operations. He has over 12 years of software development expertise. Roman is the Co-founder and Chief Technology Officer at Viseven, where he is responsible for developing innovative products and technology transformation.

Roman VasylenkoMay 8, 2025

How Is AI Redefining Content in the Attention Economy?

While writing this article, I did my best to really concentrate my effort to make it as sharp and as impactful as I could. But I kept getting distracted — checking work messengers and swiping away endless push notifications. These…
Roman VasylenkoMar 11, 2025

Can AI Truly Enhance Personalized Communication at Scale?

As brands adopt personalized communication, customers’ expectations continue to change dramatically. Consumers used to Netflix-like movie recommendations now expect similar experiences in the finance and healthcare sectors. Over 70% of today’s customers crave personalized interactions from brands. McKinsey In fact...
Roman VasylenkoOct 11, 2024

How to Improve Customer Service with Chatbots

One of the biggest pet peeves for many millennials and Gen Z is getting phone calls. And honestly, they have got the point—a call requires an immediate response, which might feel a bit intrusive. On the other hand, emails give…
Roman VasylenkoJul 29, 2024

Why Every Business Needs a Data-Driven Culture

Imagine a pharma company that holds immense scientific expertise, years of market experience, and all the technical capabilities in the world to create effective drugs that save lives. All might work well enough, but such a company will inevitably run…
Roman VasylenkoNov 5, 2023

Decoding Marketing Automation Tools: How to Choose the Right Fit for Your Company

Macroeconomic changes, evolving customer demands, and shifting priorities all pose challenges when it comes to scaling a business. This begs the following question: How can companies shield themselves from these threats while driving sales, engaging with the audience, and emerging…
Roman VasylenkoJun 23, 2023

Getting Your Business Ready For AI Implementations: 5 Key Steps To Follow

The benefits of artificial intelligence ( AI ) solutions that a business can embrace are numerous, and as AI-driven technologies are becoming more and more sophisticated, it is impossible to ignore them. Since AI-powered solutions are becoming more common, business…
Roman VasylenkoApr 19, 2023

Everything You Need To Know About AI-Driven Auto-Tagging In 2023

Tagging is the process of assigning labels or keywords to items, such as images, articles, or videos, to categorize, organize, and retrieve them more efficiently. It is widely used in various fields, including social media, websites, and content management systems,…

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