Sammy Bliss's Articles on Martech Zone

Sammy Bliss

Sammy Bliss is the vice president of client services at ASV Experiential, an event and experiential marketing outfit based in Torrance, California. ASV Experiential is a full-service provider that specializes in creating immersive live marketing experiences for B2B and B2C brands.
  • Event MarketingTech-enhanced event marketing strategies

    Tech-Enhanced Event Marketing: Strategies for Success

    Marketers can’t afford to fall behind on the latest experiential marketing trends — if anything, they should be setting them. In recent years, technological innovations like wearables and touch-screen devices have redefined how we plan, execute, and experience events. Additionally, tech tools like QR codes and near-field communication (NFC) technology have ushered in a new era of guest engagement and…

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