Steve Ferreira's Articles on Martech Zone

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Steve Ferreira

Steven Ferreira is an award-winning digital strategist with over a decade of experience researching, building, and implementing effective digital strategies across various industries and markets. He specializes in building and implementing effective digital strategies that promote business growth and foster organizational development. His expertise includes leveraging deep social engagement, media alignment, and SEO optimization to improve brand performance and achieve significant business success.

Sales and Marketing Training

Steve FerreiraAug 13, 2025

Forget The Hype. This Is What Actually Works in Marketing Now

As we embark on the second half of 2025, your shiny new marketing toy might already be broken. As many marketers (and the business leaders they are accountable to) are noticing, the marketing arena is littered with expensive tools, failed strategies, and broken promises. With the second half of the year sure to be more uncertain and unforgiving, the winning…

Forget The Hype. This Is What Actually Works in Marketing Now

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