Scott Schoeneberger's Articles on Martech Zone

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Scott Schoeneberger

Scott Schoeneberger is the managing partner at Bluewater, a design-forward technology company that helps support sensory storytelling across digital and physical canvases. Specializing in integration and event tech services, Bluewater creates experiential moments for brands, their projects, and events. Scott has been published in Eventbrite, Entrepreneur, and Forbes Communication Council.
  • How to avoid new technology trends
    Scott SchoenebergerFeb 2, 2023

    3 Strategies to Avoid Getting Sucked Into the Next New Tech Trend

    When a new technology arises, brands are quick to jump on the bandwagon without fully understanding how they might see or measure results. A few years ago, it was AI and chatbots. Today, it’s NFTs, cryptocurrency, and the metaverse. Numerous brands have launched programs into the metaverse, whether through virtual games, stores, or merchandise. By 2030, the global metaverse market is…

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