Sara Skov's Articles on Martech Zone

Total articles: 1

Sara Skov

Sara Skov is a product marketing leader with deep expertise in go-to-market strategies and customer data platforms. At Amperity, she leads Identity Solutions, helping shape how enterprise brands unlock value from their customer data. She previously built out the product marketing function at Catalyst Software and has led key programs at Amperity, including the Customer Advisory Board, Customer Research initiatives and defining Services Offerings.

Sara SkovMay 14, 2025

From Fractured to Functional: How Identity Resolution Powers Smarter AI

As the race to operationalize artificial intelligence ( AI ) accelerates, enterprise brands face a critical roadblock: messy, fragmented customer data. AI promises breakthrough personalization and insights—but only if it has one essential input: accurate, connected customer profiles. Unfortunately, most…

Martech Zone is a leading publication dedicated to marketing technology, strategies, and innovation. Its mission is to help marketers, technologists, and business leaders stay ahead of the curve by providing practical insights, expert analysis, and hands-on guidance.

Martech Zone covers a wide spectrum of digital strategies and technologies—from analytics, sales support, and automated campaign management to personalized advertising, customer relationship strategies, search visibility enhancements, and content-driven engagement. Its goal is to make complex topics, such as artificial intelligence, accessible and actionable.

Whether readers are exploring the latest trends or implementing advanced strategies, Martech Zone serves as a resource for turning marketing technology into measurable results.

Douglas Karr, Founder of Martech Zone and DK New Media

Martech Zone was founded by Douglas Karr and operates under his company, DK New Media, LLC. Douglas is a fractional chief marketing officer working with software and artificial intelligence companies to build scalable marketing strategies and drive measurable growth. He is an author, speaker, veteran, and very proud grandfather.

From Fractured to Functional: How Identity Resolution Powers Smarter AI

Adblock Detected