Sara Skov's Articles on Martech Zone

Total articles: 1
Sara Skov

Sara Skov

Sara Skov is a product marketing leader with deep expertise in go-to-market strategies and customer data platforms. At Amperity, she leads Identity Solutions, helping shape how enterprise brands unlock value from their customer data. She previously built out the product marketing function at Catalyst Software and has led key programs at Amperity, including the Customer Advisory Board, Customer Research initiatives and defining Services Offerings.
  • Artificial IntelligenceAmperity: ID Resolution Agent
    Sara SkovMay 14, 2025

    From Fractured to Functional: How Identity Resolution Powers Smarter AI

    As the race to operationalize artificial intelligence (AI) accelerates, enterprise brands face a critical roadblock: messy, fragmented customer data. AI promises breakthrough personalization and insights—but only if it has one essential input: accurate, connected customer profiles. Unfortunately, most brands aren’t there yet. 78% of global organizations do not feel “very ready” to implement natural language tools like large language models…

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