Suzi Tripp's Articles on Martech Zone

Total articles: 1

Suzi Tripp

Suzi Tripp joined Brooks Bell in 2011, overseeing and growing experimentation programs for their expanding roster of enterprise companies. In her current role as VP of Insights, Suzi is able to continue her passion of generating impactful test strategies and uncovering meaningful customer insights to solve complex business problems.

Suzi TrippOct 1, 2021

How Successful Loyalty Programs Drive Insights and Behavioral Economics

Note: This article was written by Douglas Karr from a Q&A interview with Suzi via email. Loyalty programs provide brands with an opportunity to retain their existing customers and turn them into raving fans. By definition, loyalty members are familiar with your brand, are spending money with you, and are providing you with valuable data in the process. For organizations,…

Martech Zone is a leading publication dedicated to marketing technology, strategies, and innovation. Its mission is to help marketers, technologists, and business leaders stay ahead of the curve by providing practical insights, expert analysis, and hands-on guidance.

Martech Zone covers a wide spectrum of digital strategies and technologies—from analytics, sales support, and automated campaign management to personalized advertising, customer relationship strategies, search visibility enhancements, and content-driven engagement. Its goal is to make complex topics, such as artificial intelligence, accessible and actionable.

Whether readers are exploring the latest trends or implementing advanced strategies, Martech Zone serves as a resource for turning marketing technology into measurable results.

Douglas Karr, Founder of Martech Zone and DK New Media

Martech Zone was founded by Douglas Karr and operates under his company, DK New Media, LLC. Douglas is a fractional chief marketing officer working with software and artificial intelligence companies to build scalable marketing strategies and drive measurable growth. He is an author, speaker, veteran, and very proud grandfather.

How Successful Loyalty Programs Drive Insights and Behavioral Economics

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