Sofia Wilton's Articles on Martech Zone

Total articles: 1
Sofia Wilton

Sofia Wilton

Sofia Wilton is a journalist by profession but writes short stories in her spare time. Her stories are published in local newspapers and are well recognized for her appealing stories. She also writes blogs for Lake B2B related to the current affairs. As a passionate writer, she devotes all her free time to writing. She lives in New York but is traveling most of the time because of her profession. This gives her the opportunity to explore new places and also include her experiences in her stories giving a realistic feel.
  • Advertising TechnologyWhy Marketing Data Is Key To Marketing Strategy
    Sofia WiltonJan 16, 2021

    Marketing Data: The Key to Stand Out in 2021 and Beyond

    In the present day and age, there is no excuse for not knowing who to market your products and services to, and what your customers want. With the advent of marketing databases and other data-driven technology, gone are the days of untargeted, unselected, and generic marketing. A Short Historical Perspective Before 1995, marketing was mostly done through mail and advertising.…

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