Tom Miner's Articles on Martech Zone

Total articles: 1
Tom Miner

Tom Miner

Based in Denver, Colorado, Tom Miner has spent the last decade leading social media efforts for global consumer brands, B2B technology companies, international universities, government agencies and global non-profits. As the former Head of Global Social Media at Crocs Shoes, Tom helped spark the brand's transformation from afterthought to one of the hottest brands today. Tom is also the author of Social First Brands, and now consults and develops strategies for a diverse range of clients around the world, from household name consumer brands to international B2B technology enterprises.
  • Death to Bland Brands: Developing a Strong POV Worth Fighting For
    Tom MinerSep 8, 2025

    Death to Bland Brands: Developing a Strong POV Worth Fighting For

    UVP Before POV One of the staples of marketing 101 is the concept of a unique value proposition (UVP). Typically, we’re told to create a UVP along these lines:  What you do  Who you do it for  How you do it differently or better than everyone else  Because it’s marketing, and there’s never only one way to do anything, you’ve…

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