Tiffany Staples's Articles on Martech Zone

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Tiffany Staples

Tiffany Staples is the VP of Marketing at Celebrus. She is a skilled CMO and marketing change agent, building dream teams and modifying trajectories. She has extensive corporate and entrepreneurial experience, specializing in connecting businesses and consumers with the right mix of innovative digital and traditional strategies. She is based in the Atlanta area.

Customer Data Platforms

Tiffany StaplesMay 3, 2024

You Don’t Have to Replace Your CDP System – You Have to Fill the Gaps

Today’s CDPs struggle to meet the time and availability thresholds organizations need to utilize their data, resulting in lost opportunities and revenue. 67 percent of respondents have onboarded a Customer Data Platform (CDP), yet only 17% have reported high utilization of them. Gartner Here are some of the most common gaps that we hear from organizations when it comes to…

Martech Zone is a leading publication dedicated to marketing technology, strategies, and innovation. Its mission is to help marketers, technologists, and business leaders stay ahead of the curve by providing practical insights, expert analysis, and hands-on guidance.

Martech Zone covers a wide spectrum of digital strategies and technologies—from analytics, sales support, and automated campaign management to personalized advertising, customer relationship strategies, search visibility enhancements, and content-driven engagement. Its goal is to make complex topics, such as artificial intelligence, accessible and actionable.

Whether readers are exploring the latest trends or implementing advanced strategies, Martech Zone serves as a resource for turning marketing technology into measurable results.

Douglas Karr, Founder of Martech Zone and DK New Media

Martech Zone was founded by Douglas Karr and operates under his company, DK New Media, LLC. Douglas is a fractional chief marketing officer working with software and artificial intelligence companies to build scalable marketing strategies and drive measurable growth. He is an author, speaker, veteran, and very proud grandfather.

You Don’t Have to Replace Your CDP System – You Have to Fill the Gaps

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