Traci Will's Articles on Martech Zone

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Traci Will

Traci Will is the VP of Performance and Measurement at Brkthru. She considers herself very fortunate to have been an early adopter of a “DOT COM” career - starting in 1999. Since then, she has served in many digital support roles and has spent most time in all things data, analysis and performance measurement.

Advertising Technology

Traci WillJul 22, 2025

Buying Into CTV Is a Start—But Consumption Demands More

For the first time, streaming TV viewership surpassed both cable and broadcast combined in May 2025, with Connected TV (CTV) accounting for 44.8% of total TV viewing in the U.S. Variety Whether this milestone is an anomaly remains to be seen—will it hold through the NFL, NHL, and the fall broadcast debut season? Either way, this massive market penetration can’t be ignored.…

Martech Zone is a leading publication dedicated to marketing technology, strategies, and innovation. Its mission is to help marketers, technologists, and business leaders stay ahead of the curve by providing practical insights, expert analysis, and hands-on guidance.

Martech Zone covers a wide spectrum of digital strategies and technologies—from analytics, sales support, and automated campaign management to personalized advertising, customer relationship strategies, search visibility enhancements, and content-driven engagement. Its goal is to make complex topics, such as artificial intelligence, accessible and actionable.

Whether readers are exploring the latest trends or implementing advanced strategies, Martech Zone serves as a resource for turning marketing technology into measurable results.

Douglas Karr, Founder of Martech Zone and DK New Media

Martech Zone was founded by Douglas Karr and operates under his company, DK New Media, LLC. Douglas is a fractional chief marketing officer working with software and artificial intelligence companies to build scalable marketing strategies and drive measurable growth. He is an author, speaker, veteran, and very proud grandfather.

Buying Into CTV Is a Start—But Consumption Demands More

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