Vivek Kumar's Articles on Martech Zone

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Vivek Kumar

Vivek Kumar is the CEO & Co-founder of Socialtrait, an AI-driven research platform leveraging Generative AI and community simulation for deep consumer insights. With over a decade of experience in business strategy and AI-driven innovation, Vivek has led growth strategies and market expansion across multiple industries. He holds a Master’s in Finance from the UK and worked at HM Revenue and Customs before transitioning into investment banking at the Royal Bank of Scotland.

Vivek KumarSep 24, 2025

Meta May Have 1 Billion AI Users, But Trust and Brand Identity Will Win the AI Race

When Meta announced it had surpassed 1 billion users of its AI products, the scale alone felt definitive. The AI race, it seemed, had crowned a winner. But that perception misses a more complex and interesting truth. We’re still in the early innings of AI adoption, and the next phase won’t be defined by who has the most users, the…

Meta May Have 1 Billion AI Users, But Trust and Brand Identity Will Win the AI Race

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