Vincent Yates's Articles on Martech Zone

Total articles: 2
Vincent Yates

Vincent Yates

Vincent Yates is chief data scientist and partner at Credera, where he runs the data and analytics division. He spends his time transforming Fortune 500 organizations through data by leveraging his deep experience at some of the top data companies in the world. He got his start in data science after a Ph.D. program in statistics at the University of California, Berkeley.
  • Ethics and Algorithms in AI-Driven Marketing
    Vincent YatesMay 7, 2024

    A Discussion on Ethics and Algorithms in AI-Driven Marketing

    As we move through an era marked by rapid technological advancements, the marketing sector emerges as an arena of profound change. Driving this transformation is artificial intelligence (AI). Through its swift adoption and milestones like ChatGPT achieving record user growth in record time, AI is revolutionizing traditional marketing paradigms. Today, marketers across the globe are confronted with pressing questions that…

  • AI Ethics, Expectations, and Value
    Vincent YatesMar 8, 2024

    The Strategic Imperative of AI in Fortune 500 Companies: Navigating Ethics, Expectations, and Value

    In an era marked by rapid technological advancements, Fortune 500 companies stand at the forefront of a significant paradigm shift driven by the integration of artificial intelligence (AI) into business operations. This transformative journey, while promising unparalleled opportunities, also presents a complex array of challenges and considerations. Let’s take a look at how AI is revolutionizing business operations and the…

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