Yauhen Razhko's Articles on Martech Zone

Total articles: 1

Yauhen Razhko

Yauhen Razhko is the Founder and CEO of Hypetrain, a full-cycle influencer marketing platform designed to help any-size agencies, brands, media companies, and freelancers execute and manage their influencer marketing campaigns. He’s a leading expert in technology marketing and has extensive experience in harnessing the power of influencer marketing to drive results.

Yauhen RazhkoJul 7, 2023

Unlocking the Potential of Influencer Marketing: 5 Benefits of Automation

Influencer marketing keeps conquering the marketing budgets of brands of all sizes. It has proven to be an efficient tool to grow brand awareness, attract new audiences, and increase consumer trust. Two-thirds of marketers in the US planned to turn to influencer marketing and increase their budgets for such campaigns. Insider Intelligence The influencer marketing industry reached $16.4 billion in…

Martech Zone is a leading publication dedicated to marketing technology, strategies, and innovation. Its mission is to help marketers, technologists, and business leaders stay ahead of the curve by providing practical insights, expert analysis, and hands-on guidance.

Martech Zone covers a wide spectrum of digital strategies and technologies—from analytics, sales support, and automated campaign management to personalized advertising, customer relationship strategies, search visibility enhancements, and content-driven engagement. Its goal is to make complex topics, such as artificial intelligence, accessible and actionable.

Whether readers are exploring the latest trends or implementing advanced strategies, Martech Zone serves as a resource for turning marketing technology into measurable results.

Douglas Karr, Founder of Martech Zone and DK New Media

Martech Zone was founded by Douglas Karr and operates under his company, DK New Media, LLC. Douglas is a fractional chief marketing officer working with software and artificial intelligence companies to build scalable marketing strategies and drive measurable growth. He is an author, speaker, veteran, and very proud grandfather.

Unlocking the Potential of Influencer Marketing: 5 Benefits of Automation

Adblock Detected