Mon Tsang's Articles on Martech Zone

Mon Tsang

You Mon Tsang is CEO of OutMarket. OutMarket provides marketing automation software and services for marketing teams to drive quantifiable results.
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    5 Essentials for Optimizing Marketing Automation

    For many marketers, the promise of marketing automation solutions seems unattainable. They’re too expensive or too complicated to learn. I dispelled those myths and a number of others in OutMarket’s “Modern Marketing Manifesto.” Today, I want to dispel another myth: marketing automation is a silver bullet. Implementing automation software won’t automatically increase engagement and conversions. To achieve those results, marketers…

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