Email Marketing & Automation
Email marketing and automation are powerful tools for businesses looking to engage with their audience, nurture leads, and drive conversions. By leveraging email campaigns and automated workflows, companies can deliver targeted, personalized messages to their subscribers at the right time and on the right device. Key subtopics within email marketing and automation include email service providers (ESP), email authentication, email deliverability, email list building, email design, segmentation, automation workflows, and email performance measurement. Implementing an effective email marketing and automation strategy can help you build stronger relationships with your customers, increase brand loyalty, and ultimately boost your bottom line. Check out the articles below to discover how email marketing and automation can help you take your business to the next level.
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8 Steps to Generate Leads for B2B Companies
Generating leads doesn’t have to be complicated. With the right steps, B2B companies can find and connect with the right clients quickly and effectively. Know Exactly Who You’re Targeting Use Multiple Channels Make It Personal Do...
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Email Benchmarks: Average Email Open Rates, Click-Through Rates, and Bounce Rates by Industry (2024)
Email marketing is one of the most effective channels for business communication and customer engagement. Understanding industry benchmarks helps organizations gauge their performance and identify areas for improvement. This comprehensive analysis examines key email metrics across different industries and provides…
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6 Ecommerce Strategies for 10%+ Growth in 2025
Hey there, thinking about boosting your ecommerce game in 2025? You're not alone. With everyone shopping online, it's a wild race to stay ahead. So, how do you ensure your online store doesn't just float but grows by over 10%?…
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The Six Stages of the B2B Buyer’s Journey
Over recent years, many articles have been written on buyer journeys and how businesses must transform to accommodate digital changes in buyer behavior. The phases that a buyer walks through are critical to your overall sales and marketing strategy, ensuring…
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Beacons: Unite Your Social Links and Monetize Your Creator Content
The digital creator economy has evolved far beyond simple content creation. Creators are active across multiple platforms - Instagram, TikTok, YouTube, Twitter, and more - but most social networks only allow one link in your bio. This limitation makes it…
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Lemlist: The All-In-One B2B Cold Outreach Platform for Sales and Marketing
Reaching B2B decision-makers through cold outreach has become increasingly challenging. Sales professionals struggle with unreliable email databases, time-consuming manual personalization, and the constant battle against spam filters. Marketing teams face the pressure of generating qualified leads while maintaining brand reputation,…
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The Evolution and Future of Fintech Marketing
Financial technology ( fintech ) represents a revolutionary shift in how financial services are delivered and marketed to consumers. Unlike traditional industries where social sharing drives adoption, financial services must navigate unique challenges around privacy, security, and deep personal money…
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Amazon Web Services: How Big Is AWS? (2024)
Few names in cloud computing carry as much weight as Amazon Web Services ( AWS ). What began as an internal solution to Amazon's infrastructure challenges has transformed into a global technology powerhouse that has fundamentally changed how businesses approach…
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Integrating Email Marketing with CRM Systems: Best Practices and Tools
Integrating email marketing platforms with customer relationship management ( CRM ) systems is a game changer for businesses aiming to streamline customer communications and improve engagement. This powerful combination allows for a more strategic approach to customer management, where sales…
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B2B Marketing Analytics: A Comprehensive Guide to Measuring the Full Funnel
To build a successful B2B marketing strategy, moving beyond creative campaigns and demand generation tactics to measurable impact is essential. Marketing leadership today means being able to connect strategy and execution with results and communicate those results in terms that…