Content Marketing, Ecommerce and Retail, Marketing Infographics

24 Inbound Marketing Pro Tips for Ecommerce Content Marketing

The folks at ReferralCandy have done it again with this great compendium of inbound marketing advice for e-commerce content marketing in an infographic. I love this format they’ve put together… it’s a very cool checklist and a format that easily allows marketers to scan and pick up some great strategies as well as advice from some of the best industry professionals out there.

Here are 24 Juicy Tips for Ecommerce Content Marketing from Inbound Marketing Professionals:

  1. Build a strong relationship with your audience
  2. Integrate it as part of a great user experience
  3. Get to know your shoppers through social media
  4. Decide what you want them to feel
  5. Identify entertaining or helpful topics
  6. Figure out interesting content that helps solve their problems
  7. Don’t pump content, pump out passion
  8. Get content creators invested in content creation
  9. Start by guest posting
  10. Include social proof
  11. Write in a 2-step process (research, then write)
  12. Write in your audience’s language
  13. Try long-form writing
  14. Use visuals with restraint (I’m not sure about this one)
  15. Break down complex issues and visually demonstrate concepts with infographics
  16. Find promotable topics
  17. Apply the 5 principles for content promotion (plan, segment, leverage, engage and automate)
  18. Build a fan base
  19. Perform email marketing
  20. Observe the hierarchy of metrics
  21. Automate a custom report with only specific metrics that you care about
  22. Monitor dwell time
  23. Just keep doing over and over
  24. Rework content


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