The folks at ReferralCandy have done it again with this great compendium of inbound marketing advice for e-commerce content marketing in an infographic. I love this format they’ve put together… it’s a very cool checklist and a format that easily allows marketers to scan and pick up some great strategies as well as advice from some of the best industry professionals out there.
Here are 24 Juicy Tips for Ecommerce Content Marketing from Inbound Marketing Professionals:
Build a strong relationship with your audience
Integrate it as part of a great user experience
Get to know your shoppers through social media
Decide what you want them to feel
Identify entertaining or helpful topics
Figure out interesting content that helps solve their problems
Don’t pump content, pump out passion
Get content creators invested in content creation
Start by guest posting
Include social proof
Write in a 2-step process (research, then write)
Write in your audience’s language
Try long-form writing
Use visuals with restraint (I’m not sure about this one)
Break down complex issues and visually demonstrate concepts with infographics
Find promotable topics
Apply the 5 principles for content promotion (plan, segment, leverage, engage and automate)
Build a fan base
Perform email marketing
Observe the hierarchy of metrics
Automate a custom report with only specific metrics that you care about
