The folks at ReferralCandy have done it again with this great compendium of inbound marketing advice for e-commerce content marketing in an infographic. I love this format they’ve put together… it’s a very cool checklist and a format that easily allows marketers to scan and pick up some great strategies as well as advice from some of the best industry professionals out there.
Here are 24 Juicy Tips for Ecommerce Content Marketing from Inbound Marketing Professionals:
- Build a strong relationship with your audience
- Integrate it as part of a great user experience
- Get to know your shoppers through social media
- Decide what you want them to feel
- Identify entertaining or helpful topics
- Figure out interesting content that helps solve their problems
- Don’t pump content, pump out passion
- Get content creators invested in content creation
- Start by guest posting
- Include social proof
- Write in a 2-step process (research, then write)
- Write in your audience’s language
- Try long-form writing
- Use visuals with restraint (I’m not sure about this one)
- Break down complex issues and visually demonstrate concepts with infographics
- Find promotable topics
- Apply the 5 principles for content promotion (plan, segment, leverage, engage and automate)
- Build a fan base
- Perform email marketing
- Observe the hierarchy of metrics
- Automate a custom report with only specific metrics that you care about
- Monitor dwell time
- Just keep doing over and over
- Rework content
Download a Sponsored Marketing Whitepaper:
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This research stems from a survey of 165 marketing, commerce and supply chain executives, and 12 deep-dive interviews with executives who reveal the ways they are rethinking their engagement strategy.
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