The Rise of Inbound Marketing

inbound marketing

Rich with graphics and statistics, this is a fantastic infographic from Voltier Digital that explains the difference between inbound marketing and outbound marketing.

As consumers continue to flock to the Internet, the Internet marketing industry continues to evolve. In a two-way medium like the Internet, the traditional models of marketing are losing their efficacy, and new types of marketing are gaining steam by providing value for consumers increasingly put off by intrusive marketing tactics.

I would add that it’s not all black and white (or blue and red)… new marketing still requires a great public relations professional who can target and get the word out when and where it’s going to matter most.

inbound vs outbound infographic resized 600

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