For over a decade, the focus of my consulting in our industry has been helping businesses punch through and transform their companies digitally. While this is often thought of as some kind of top-down push from investors, the board, or the Chief Executive Officer, you might be surprised to find that the company leadership lacks the experience and skill to push digital transformation. I’m often hired by leadership to assist a company digitally transform – and it just happens to start with sales and marketing opportunities because that’s where incredible results can be realized quickly.
This is a post that I should have written over a year ago, but I was motivated to write it tonight after an event that I spoke at. Last year, I traveled out to Rapid City, South Dakota and spoke at Concept ONE, a premiere business marketing event founded by Korena Keys, a regional entrepreneur, agency owner, and proud South Dakotan. Korena’s goal was to bring professional speakers in from out of state that could leave an impression with South Dakota businesses so that they’re motivated to adopt digital sales and marketing strategies. When I
BrightTALK, which has been publishing webinar benchmark data since 2010, analyzed more than 14,000 webinars, 300 million emails, feed and social promotions, and a total of 1.2 million hours of engagement from the past year. This annual report helps B2B marketers compare their performance to those of their industries and see which practices lead to the greatest success. How to Best Promote Your Webinar Perhaps the most valuable information that I found in the report was on strategies to promote your webinar to maximize attendance. For our clients, webinars continue to be an incredible resource
The average tenure of a CMO is just over 4 years—the shortest in the C-suite. Why? With the pressure to hit revenue goals, burnout is becoming next to inevitable. That’s where gig work comes in. Being a CMO-on-the-Go allows Chief Marketers to set their own schedule and take on only what they know they can handle, resulting in higher quality work and better results for the bottom line. Yet, companies continue making critical strategic decisions without the benefit of a CMO’s perspective, despite the expertise in growing company revenue they bring to the table. That’s
When you’re a speaker, one of the biggest challenges you have is identifying who was in attendance at your session so you can follow up afterward. For attendees, it’s often frustrating that you can’t follow along with the presentation locally. Speakers often offer an email address where attendees can email them and request the slide deck. The problem is that it’s often too late. Attendees leave, forget the email address, and you’re unable to connect after the conference. Liven is a brilliant web-based mobile application that changes all of this. I recently utilized the platform