Event Marketing
Event marketing involves promoting and managing both digital and live events to engage with target audiences, generate leads, and drive business growth. Effective event marketing requires a strategic approach to planning, promotion, execution, and follow-up. Key subtopics within event marketing include event planning, event promotions, virtual events, webinars, trade shows, conferences, and event technology. By leveraging the right tools and best practices, businesses can create memorable experiences that educate, entertain, and inspire their audiences. Explore the articles below to learn more about how event marketing can help you connect with your customers and achieve your business objectives.
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Why Omnichannel Marketing Approach Is Better Than Anything Else in the Digital Age
Three marketing professionals sit around the table. The one in Chicago spends the day improving her Google Ad quality score. The one in London finishes a LinkedIn campaign and starts writing a script for the direct mail campaign. And the…
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How Bookipi Took a Small Business Brand to the World Cup Stage
The FIFA World Cup creates something incredibly difficult for marketers to buy: millions of people paying attention to the same thing at the same time. That kind of concentrated attention is rare, and it presents an opportunity far beyond traditional…
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The Hidden Drain: How MarTech Sprawl is Killing Your ROI (and How ITAM Solves It)
Marketing teams have never had more technology at their fingertips. From those fancy AI-powered content generators and social media scheduling tools to SEO platforms and analytics dashboards - basically hundreds of software apps are now at their fingertips. This explosion…
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Top Recruiting Agencies for SaaS and Martech Revenue Teams in 2026
Why Revenue Team Hiring Is Its Own Category Scaling a SaaS or MarTech company creates a specific kind of hiring problem that most people-management advice does not fully address. The revenue team sits at the center of growth, but it…
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B2B Events Don’t Have a Lead Generation Problem. They Have a Follow-Up Problem.
Walk the floor of any major B2B conference, and it's clear that events remain one of the most important investments marketers make. Booths are getting bigger, sponsorships are more expensive, and companies continue to dedicate significant resources to getting in…
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The AI-First Marketing Organization: What It Looks Like When Agents Handle the Work while Humans Handle the Wonder
For decades, marketing departments have been organized around a fundamental scarcity: human attention. We staffed teams to account for the fact that research, analysis, production, and optimization take time. Org charts grew sideways with specialists because no single person could…
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Knock: Agent-Led Customer Engagement Workflows
You didn't hire your engineering team to build notification infrastructure. But here you are—a sprint or two deep into what started as a simple send a welcome email request, now staring at a growing tangle of custom delivery logic, retry…
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10 Web Search APIs That Help Businesses Discover Market Signals Faster
Most business trends do not begin with major headlines. Early signals usually appear in smaller places first — niche publications, hiring pages, investor updates, customer discussions, local reports, or supplier announcements. By the time the information reaches industry reports, many…
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Keep It Short: How to Break Long Webinars Into Bite-Sized Training Clips
To break long webinars into bite-sized training clips, start by identifying key topics that resonate with your audience. Keep each segment concise, focusing on one main idea for better retention. Use visual storytelling to engage viewers and encourage interaction with…
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Wisepops: Deploying Popup Builders as a Key Lever for Conversion Growth
Capturing a website visitor's attention has never been more difficult. With attention spans shortening and banner blindness becoming the norm, generic marketing overlays often feel intrusive rather than helpful. Online businesses struggle with high bounce rates and abandoned shopping carts,…
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Efficiency Meets Engagement: The State of Events 2026 from EventsAir
The global events industry has officially moved past the era of returning to normal and entered a phase of intentional reinvention. According to The State of Events 2026, a comprehensive new report from EventsAir, the sector is operating with a…
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Jifflenow: Maximize Your Event ROI With Automated Scheduling
Bridging the gap between a marketing lead and a signed contract requires more than just digital touchpoints; it requires high-value, face-to-face engagement. However, coordinating these interactions—especially at large-scale in-person or hybrid events—is often a logistical nightmare. Sales and marketing teams…
