Event Marketing Articles
Event marketing involves promoting and managing both digital and live events to engage with target audiences, generate leads, and drive business growth. Effective event marketing requires a strategic approach to planning, promotion, execution, and follow-up. Key subtopics within event marketing include event planning, event promotions, virtual events, webinars, trade shows, conferences, and event technology. By leveraging the right tools and best practices, businesses can create memorable experiences that educate, entertain, and inspire their audiences. Explore the articles below to learn more about how event marketing can help you connect with your customers and achieve your business objectives.
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Navan: Effortless Event Travel Management for Employees, Speakers, and Influencers
Planning an event is stressful enough—juggling speakers, sponsors, and attendees while tracking hundreds of moving pieces. But when you also have to manage travel for VIPs, staff, and guests, it can quickly spiral into chaos. Spreadsheets, last-minute flight changes, and hotel mix-ups don’t just waste time—they create friction that reflects poorly on your brand. At the last Adobe Summit, I…
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Why 3D-Printed Swag Is the Future of Personalization—and How to Start Now
Digital fatigue is real, and physical experiences are regaining value. 3D printing has quietly emerged as a powerful yet underutilized tool in modern marketing. For sales teams looking to break through the noise, event marketers seeking memorable swag alternatives, or brand managers seeking to demonstrate innovation, 3D printing offers a tangible and customizable solution. Why 3D Printing Is a Game-Changer…