BrightTALK, which has been publishing webinar benchmark data since 2010, analyzed more than 14,000 webinars, 300 million emails, feed and social promotions, and a total of 1.2 million hours of engagement from the past year. This annual report helps B2B marketers compare their performance to those of their industries and see which practices lead to the greatest success. How to Best Promote Your Webinar Perhaps the most valuable information that I found in the report was on strategies to promote your webinar to maximize attendance. For our clients, webinars continue to be an incredible resource
CMO-on-the-Go: How Gig Workers Can Benefit Your Marketing Department
The average tenure of a CMO is just over 4 years—the shortest in the C-suite. Why? With the pressure to hit revenue goals, burnout is becoming next to inevitable. That’s where gig work comes in. Being a CMO-on-the-Go allows Chief Marketers to set their own schedule and take on only what they know they can handle, resulting in higher quality work and better results for the bottom line. Yet, companies continue making critical strategic decisions without the benefit of a CMO’s perspective, despite the expertise in growing company revenue they bring to the table. That’s
Liven: Capture and Engage with Every Attendee at Your Next Event
When you’re a speaker, one of the biggest challenges you have is identifying who was in attendance at your session so you can follow up afterward. For attendees, it’s often frustrating that you can’t follow along with the presentation locally. Speakers often offer an email address where attendees can email them and request the slide deck. The problem is that it’s often too late. Attendees leave, forget the email address, and you’re unable to connect after the conference. Liven is a brilliant web-based mobile application that changes all of this. I recently utilized the platform
AddEvent: Add to Calendar Service for Websites and Newsletters
At times, it’s often the simplest of tasks that cause web developers the biggest headaches. One of those is the simple Add to Calendar button you find on so many sites that work across key calendar programs online and via desktop applications. AddEvent is a great little service that outputs the necessary code and files to add or subscribe to Apple Calendars, online Google calendars, Outlook, Outlook.com, and online Yahoo! calendars. AddEvent offers both online tools as well as an API to customize your Add to Calendar links and buttons however you’d like. AddEvent Options
Get DK New Media’s Marketing Campaign Checklist Here!
As DK New Media continues to work with clients on their marketing campaigns and initiatives, I often find that there are gaps in their strategies that prevent them from meeting their maximum potential. I’ve been developing an on-demand digital marketing curriculum with a regional university to help bridge this gap. It’s based on the framework I use for all our clients documented graphically in our Agile Marketing Journey. Along with the journey, I want digital marketing specialists to always have a process when sitting down to plan out any initiative. I called this checklist the Marketing Initiative Worksheet –