A marketing automation platform (MAP) is any software that automates marketing activities. The platforms normally provide automation features across email, social media, lead gen, direct mail, digital advertising channels and their mediums. The tools provide a central marketing database for marketing information so communication can be targeted using segmentation and personalization. There is a great return on investment when marketing automation platforms are implemented correctly and fully leveraged; however, many businesses make some fundamental mistakes
This year, Dreamforce is coming to you. Salesforce is excited to announce a celebratory keynote for all, and introduce a weeklong learning event complete with content, demos, luminary sessions, and thought leadership. New this year, they’re offering a number of high-level, personalized meetings. You’ll see innovation in action, Customer 360 solutions, and be in the room for timely and relevant conversations. There will be opportunities to give back and, of course, a whole lot of
Tim Duncan, Product Growth Lead at Bottle Rocket, discusses the value in creating a common digital vision within a company and how businesses can become more agile in adapting to ongoing digital market change.
Businesses that have service-based offerings are constantly on the lookout for ways to make it easier for clients to purchase their services or reserve their time. An appointment scheduling tool like Appointy is a seamless way to achieve this since you can provide the convenience and flexibility of 24×7 online booking coupled with the added benefits of secure online payments, instant booking notifications, and zero double bookings. Not just that, an all-in-one tool like Appointy
For several years, I’ve touted that change is the only constant that marketers should be comfortable with. Changes in technology, mediums, and additional channels all pressured organizations to adjust to the demands of consumers and businesses. In recent years, companies were also being forced to be more transparent and human in their efforts. Consumers and businesses started to do businesses to aligned with their philanthropic and ethical beliefs. Where organizations used to separate their foundations