FastBots: Build, Train, Clone, and Resell AI Chatbots for Your Website

When I first wrote about FastBots in December 2023, I was solving a very specific problem. Martech Zone has thousands of articles, many of them outdated, and I wanted to train a natural language bot on my content without feeding it years of stale advice. Back then, keeping a bot current meant re-importing content by hand every time I published.

A lot has changed since then. FastBots has grown from a ChatGPT-powered bot builder into a full AI chatbot and agent platform. You can train a bot on your website and documents, choose the LLM behind it, deploy it across messaging channels, hand conversations to a human, capture leads, trigger actions in other apps, and even resell the whole platform under your own brand. Its newest feature, bot cloning, is the one I’ve been waiting for as someone who builds bots for more than one site.

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What FastBots Does

FastBots lets you build a custom AI chatbot trained on your own business information without writing code. The process is simple: import your data, customize the bot’s personality and appearance, then embed it on your site or share a direct link. Every bot can have its own prompt, persona, tone, and knowledge sources, so you can run separate bots for support, sales, onboarding, or internal research.

Training Sources

The crawler can scan an entire website or a sitemap, including JavaScript-rendered sites, and lets you deselect any pages you don’t want included. Beyond web pages, you can train a bot on:

• Uploaded documents, including PDF, DOC, DOCX, TXT, CSV, and XLS files.
• Google Sheets and YouTube videos.
• Text you paste in directly and manual Q&A entries for answers that aren’t published anywhere yet.

You also decide where answers come from. A bot can rely only on your uploaded information, or combine it with the model’s general knowledge and live internet search. Whichever you choose, the bot stays within the topic boundaries you set, which is exactly what I wanted for Martech Zone.

Your Choice of AI Models

FastBots isn’t tied to a single provider. You can select models from OpenAI, Anthropic, and Google for each bot, and test different models, temperatures, and prompts before going live. Usage is measured in message credits: standard models use a single credit per reply, while more advanced models use more credits per reply, so you can balance answer quality against cost bot by bot. FastBots connects to these providers through their APIs, and states that your uploaded data isn’t used to train the underlying models.

Automated Retraining

This is the improvement I’d been waiting for. FastBots can now automatically revisit the pages you select and update the bot with any changes it finds, on a daily, weekly, or monthly schedule. If you update pricing, policies, or articles, the bot catches up without you re-importing anything. There’s also a knowledge assistant that flags questions the bot couldn’t answer, so you can add the missing answers for next time.

Channels and Integrations

Installing a bot on a website takes one line of embed code, and there’s an official FastBots plugin in the WordPress plugin directory where you just paste the bot’s source URL and embed ID. The plugin places the chat widget on your site; training still happens in FastBots, where you can point the crawler at your domain or the XML sitemap your SEO plugin already publishes and deselect anything you don’t want. The same bot can also support your customers across:

• WhatsApp, Facebook Messenger, Instagram, and Telegram.
• Slack, for internal or community support.
• Email, where the bot replies to inbound messages using your data, with the option to review each response before it’s sent.
• Voice, where visitors talk to the bot through their microphone and hear replies aloud, either voice-only or switching between typing and talking.

For everything else, FastBots connects to thousands of apps through Zapier and Make. You can push captured leads into your CRM, log responses to Google Sheets, or message customers. With Zapier AI Actions, built on Zapier’s MCP server, the bot can take actions mid-conversation, like submitting forms, booking appointments, sending emails and SMS messages, or checking an order status, instead of sending the visitor somewhere else.

Lead Capture, Live Chat, and Analytics

A support bot is only half the value. FastBots also turns conversations into pipeline and gives you visibility into what visitors are actually asking:

• Lead capture: You control when and how the lead form appears in the conversation, collect contact details through forms or voice conversations, and manage them in Contacts. New leads can be sent to multiple email addresses and exported.
• Live chat handover: When the bot can’t find an answer, it can offer to connect the visitor with a person. Your team is notified and can take over the conversation in real time, with availability hours you define.
• Chat history: Every conversation is stored, searchable, filterable, and exportable, and you can have transcripts emailed to you.
• Reports: Monthly reports summarize how your bots are performing and what your users want.
• Multilingual support: Bots support around 95 languages, and automatic chat translation shows every conversation in your preferred language.
• File uploads: Visitors can upload images, PDFs, and Word documents into a conversation.

Branding is fully customizable, from the avatar, colors, and chat bubble to the welcome message. Higher tiers let you remove the Powered by FastBots credit.

Copying and Transferring Bots for Agencies and Clients

This is FastBots’ latest feature, and it solves a problem anyone who builds bots for clients knows well. Until now, if you’d perfected a prompt, persona, and configuration for one bot, you had to recreate it by hand for the next one. Handing a finished bot over to a client meant either keeping it in your account or rebuilding it in theirs. With bot cloning, you can copy a bot into your own account or send an independent copy to another FastBots user, and your original stays exactly as it is.

Choose What to Copy

• Settings only: Copies your prompts, branding, and configuration without any knowledge or Q&A. This is the right starting point when you’re reusing a proven setup for a new client and adding their own information.
• Settings + knowledge: Also copies the available trained content from websites and uploaded files, including PDFs, plus your Q&A. Use it when the new bot should start with the same information as the original.

Send a Copy to a Client

When you choose another account, you enter the recipient’s email address. They review the bot’s details and accept it into their own FastBots account while signed in with that exact email, and they can create an account with it if they don’t have one. Nothing is added to their account until they accept, their own plan and bot allowance apply, and the copy uses one bot slot in the destination account. Pending invitations expire after seven days, and you can cancel one before it’s accepted.

Stay On as a Collaborator

By default, you remain a collaborator on the client’s copy, so you can keep managing and tuning it after they accept. If you’re making a clean handoff, untick that option. The client owns their copy either way and can remove your collaborator access later from the bot’s settings.

A Few Things to Check

• Only Online bots that you own can be cloned, and each clone needs a name between 5 and 32 characters.
• New clones start Online and Private, so you can review them before anyone sees them.
• When knowledge is included, copying and indexing continue in the background. Wait for the copy to finish, review anything flagged, and retry any sources that failed.
• The copied knowledge has to fit the destination account’s per-bot training allowance.
• Copies are fully independent. Changes to one bot don’t update the other, so double-check any copied names, branding, or client details before you go live.

For agencies, this pairs well with the Reseller plan, which provides a fully white-labeled version of FastBots with your own branding, custom domain, custom Powered by text, and client logins for up to five brands. You can build a template bot once, clone it with Settings only for each new client, add their information, and send it to their account with you still attached as a collaborator.

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FastBots Pricing and Free Trial

New accounts start with a 14-day free trial that includes one chatbot and a one-time allowance of 200 message credits, with no credit card required. Paid plans start at $39 per month for the Essential plan, with a discount for annual billing, and step up through Business, Premium, and Reseller tiers, with Enterprise options for larger teams. Higher tiers add more bots, credits, and team members, along with features like live chat, voice, auto retraining, email replies, branding removal, and white labeling. Add-ons are available for extra bots, credits, training storage, and a custom domain. Check the current plans before you buy, since FastBots updates the platform frequently.

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