Kimberly Nasief-Westergren of Measure CP

Guest: Episode 5 Aired: Oct 28, 2011

Kimberly has been in the customer experience business since 2000, and is the president and co-founder of Measure Consumer Perspectives. Measure CP provides businesses with feedback through mystery shopping, brand auditing, and mobile. She is also a wife, mother of two, and customer service diva.

Martech Zone is a leading publication dedicated to marketing technology, strategies, and innovation. Its mission is to help marketers, technologists, and business leaders stay ahead of the curve by providing practical insights, expert analysis, and hands-on guidance.

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Whether readers are exploring the latest trends or implementing advanced strategies, Martech Zone serves as a resource for turning marketing technology into measurable results.

Douglas Karr, Founder of Martech Zone and DK New Media

Martech Zone was founded by Douglas Karr and operates under his company, DK New Media, LLC. Douglas is a fractional chief marketing officer working with software and artificial intelligence companies to build scalable marketing strategies and drive measurable growth. He is an author, speaker, veteran, and very proud grandfather.

Kimberly Nasief-Westergren of Measure CP

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