Three Keys When Selecting a B2B Marketing Agency

In this Martech Zone Interview, we speak to Vice President and Partner at Walker Sands. Erin is an accomplished public relations and marketing professional passionate about helping B2B tech companies grow. We discuss the three keys to success when selecting and working with a B2B Marketing Agency.

From strategy to execution, Walker Sands provides transformative B2B marketing solutions to drive the awareness, credibility, and conversions needed to surpass them. They’re unique in the industry since they work across branding, creative, demand generation, public relations, web services, and marketing strategy for their clients. Over the years and working with hundreds of B2B technology companies, they’ve identified three keys to success:

• How to identify and align goals between the partner and the company.
• How to develop both short-term and long-term growth strategies.
• How can the company and associated technology be ensured to accommodate and sustain that growth?

As companies look to become more efficient and effective – especially during difficult economic times – finding and working with a partner can accelerate the growth of your marketing efforts. In this episode, we discuss that and more!