How to Build A High Performance Sales And Marketing Strategy
In this Martech Zone Interview, we speak to Kyle Hamer, the CEO of the Hamer Marketing Group. Kyle became a marketer through a path we often don’t expect… from sales. We discuss how sales and marketing, when coordinated and strategic, perform far better than traditional siloed organizations. Kyle provides insight into what salespeople need vs. what marketing often provides – and how that’s a detriment to the sales cycle. Behaviors have changed; marketing is talking at people, while sales is talking to people. Kyle provides an excellent roadmap and advice for any organization looking to align and improve their sales and marketing performance.
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