This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Autoupdates Failing on WordPress? FTP Failing?
Recently, we had a client that configured their own servers for use with WordPress. When the recent 3.04 security update came through, there was some sense of urgency to getting this version installed on all of our clients. However, this particular client always required that we upgrade WordPress manually… a process not for the faint of heart! We wouldn’t get…
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Marketing & Sales Videos
The Awesome Authors Beta is Live
Part of our rebranding was coming up with a unique feature specifically for Martech Zone. Although I call this site my blog, I truly want the blog to be a collection of views from other professionals in the industry. At times, I disagree with what’s written here… but I support the fact that we all have different perspectives on the…
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Marketing & Sales Videos
LeadSift: Use Social Selling to Acquire Leads
78% Of salespeople using social media outsell their peers. LeadSift has launched its cloud platform that scans millions of conversations across social media channels to find and deliver potential leads to businesses while also giving each lead a metric that classifies intent. It simplifies the concept of social selling and makes you and your team more efficient and effective in…
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Marketing Infographics
The Facebook Power User
Today’s the day! Facebook will officially be a $100 billion property, skyrocketing the company to the top of the most valuable companies in the United States. Quite honestly, I wouldn’t buy a single share if I were in a position to. I may be naive, but I don’t think there are enough humans on the Earth to sustain growth enough…
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Content Marketing
Is Your Business Between the Customer and What They Want?
I was reading a post on the Top 10 Reasons the Music Industry is failing, recommended by industry friend Steve Gerardi. While I don’t disagree with anything the article states, I do believe it can be summed up in a single reason. The music industry blocks the path between fans and the talent in order to monetize it. If a…
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Content Marketing
Thinking Visually
Great find from Leslie Pagel on Walker Information’s Customer Innovation Blog: From David Armano.
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Dear Twitter, Please Stop the Following Madness
Each day I pay attention to my following on Twitter. Each and every member that follows me used to mean something. I built my following organically, by gaining favor with one follower at a time. Not anymore. Now it’s ridiculous… auto-follow tides are being executed minute by minute. I could go on Twitter today and find a couple hundred scammers…
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WordPress: Manage Ads with Ad-minister
Each time I would test some ads on my site, I always had to reach into the theme designer and edit the core them code… something that gets me a little nervous. I’ve tested quite a few ad plugins for my WordPress blog, but none of them were robust enough. This week I finally found what I needed with a…
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Paid and Organic Search Marketing
53% Shifting Budget from Print to Search and Social
This morning, I’m reading eConsultancy’s State of Search Marketing Report for 2011. The State of Search Marketing Report 2011, produced by Econsultancy in association with SEMPO, looks in-depth at how companies are using paid search, search engine optimization (natural search) and social media marketing. The report, which also contains a marketplace valuation, follows a survey of over 900 respondents from…
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Content Marketing
You Won’t Be Blogging Forever
When I speak to folks about blogging, many ask me if blogging is here to stay. Nope. Asking someone if blogging will be here forever is like asking the guys who printed their newspapers with the Gutenberg press the same question. Like the free press, blogging will evolve with technology, bloggers with huge followings will be bought out, and blogs…